KISSmetrics poses this question on its blog: Will 2015 be the year of the story brand? There’s something to that idea, and the connection between SEO and branding is a topic that’s been on my mind.
You see, I’ve met a few website owners who like to tout the strength of their brand. As they should. As business owners and managers, we know that what we do is compelling and interesting, and ultimately benefits people’s lives. [Read more…] about What Web Analytics Says About Your Brand