Steve Martin once said “A day without sunshine is like, you know, night.” But Google doesn’t think so. Search “a day without sunshine” and you won’t find anything about nighttime – you’ll only find the many webpages that have published Martin’s quote.
Google Panda refers to a series of on-going changes to Google’s search results ranking algorithm. First introduced in February 2011, Panda aims to essentially punish “low-quality” or “thin” websites, and reward higher-quality sites by decreasing or increasing their rank in search engine results.
So why should you care? [Read more…] about Google Panda: The History and Why You Should Care
On April 21st, 2015, Google released a major update to their search algorithm, known as “Mobilegeddon.” The launch of this most current algorithm aimed to favor sites that are mobile-friendly, while essentially punishing sites that have neglected to cater to smartphone users. [Read more…] about Caught by Google Mobilegeddon? A Quick Download on Your Mobile Options
Websites can go sideways. The possible reasons for a change in website performance are many, but all of them can be put into one of these categories:
Google has changed.
The needs of your audience have changed.
Your competitors have changed what they’re doing online.
Website neglect has caught up with you. Your site may be bloated or even broken. Your brand is probably inconsistent.
Do a quick search for “SEO statistics” and you’ll see some compelling evidence that anyone with a website should be concerned with SEO.
According to Search Engine Journal (April, 2012), SEO leads have a 14.6% close rate, but the close rate for traditional print and direct mail advertising is closer to 2%. Business 2 Community (September, 2013) says that pages in the top three ranking positions get roughly 60% of the clicks for that search. ComScore reports that in one month (January, 2011), 67 million search clicks were driven by “what is” queries such as “what is refinancing?”
Being concerned about SEO can lead you to a few different courses of action, including:
Finding SEO tips online is about as easy as finding dust on the top of your door frames. On a daily basis, experts and novices alike publish their SEO tips, challenges, solutions and commentary for all the world to consume. And despite this open faucet of free information, DIY SEOs still have trouble learning what they need to know and executing successful SEO initiatives for their own businesses.