Unicorn nails and halo eyebrows are beauty trends destined to die out. But makeup that’s made without harming animals? It’s a trend that’s quietly turned into a mainstream movement — these days, you can easily research brands and find cruelty-free and/or vegan beauty products at your favorite beauty store. Cruelty-Free and Vegan Make-up Defined The definitions of cruelty-free and vegan as they pertain to beauty products have been covered extensively by other bloggers (see links to Cruelty-Free Kitty and Logical Harmony below). So, I’ll keep things short and simple here. Cruelty-free brands do not test their formulations on animals, period.